Monday 14 October 2019

OLA Cab prefers discounts over its Free rides for revenue generation

Ola Cab the Dark Horse

Without a doubt, the UK has numerous services that are similar to the Ola taxi service. But Ola is looking to gain an edge by utilizing the Ola referral codes that offer discounts to the customers. Moreover, customers get their first Ola free ride as they sign up from Ola Cab. All this combined with the consistency of the Ola codes, gives the customers a memorable experience.
Ola cab is emerging as the dark horse of the online taxi service in the UK. But to make itself distinct the Ola taxi offers better quality and precision in its services. The Ola codes serve as an initiative given to the customer by the Ola service.
In addition, this initiative helps the Ola cab cement its relationship with the customers. To break the traditional grounds of the UK taxi service, Ola has put its plan into motion.




Do Charges Vary Among the Ola Taxis?        

Yes, charges vary among the Ola taxi, as common and economic cars cost less than luxury models. But the selection of the model of the Ola taxi depends upon the users. As users are best able to assess which type of cars suit their needs.
The Ola taxi is handpicked with functionality and affordability in mind. So, most of the cars available on the Ola taxi service charge an economic fee for their services.
Therefore, Ola cab urges the users to try out its affordable services and refer it further to their friends. By doing so, Ola cab will receive a new customer and the user will gain a reward through Ola referral.





What are the Benefits of Ola Referral?

Existing users can gain benefits from Ola referral by sending a reference link to their friends. Each new user that open the Ola referral link and signs up, will entitle the user for a reward. This reward is in the form of credit which can be used on future rides.
Therefore, Ola referral not only benefits the new user but also the existing user as well. Ola referral is an initiative taken by Ola cab to encourage new users to install the app. While it also works as an initiative for the existing user to refer it further on.
Ola referral credit has no apparent time limit for its use. But any credit attained through Ola codes that comes in the form of a cashback scheme is due for a limited time. That is why the Ola referral reward is more sought after as compared to discount Ola codes.

Types of Ola Codes

There is no fixed type code as the company is still expanding. But users can find discounts and cashback as the most frequently occurring types. The main reason for giving preference to Ola codes for discount and cashback is to promote a monetary practice.
Ola codes that offer free rides are an extremely rare occurrence. This usually happens when a new user signs up on the application. But after that the free ride Ola codes might not come up for months and years.
Whereas, Ola codes for discounts and cashback occur relatively more. This promotes the customers to spend money on the rides rather than using it for free. In addition, discount Ola codes have proven to be more effective in attracting customers to take rides with the app.




So, When Can We Expect an Ola Free Ride Again?

Ola cab treats the Ola free ride as an extremely valuable opportunity. Plus, the company is not making any money off it, as it is completely paid for by them. So, Ola cab has to make sure they do not overuse the Ola free offer. Otherwise, it may lose its appeal.
Ola cab is working very strategically towards making themselves one of the top online cab services. Therefore, to beat the competition and maintain high-quality service Ola free rides are not an optimum solution.
The Ola cab company is going to lose money if it overuses the codes and opportunities for Ola free rides. So, to maintain their company Ola cab has to rely on the next best thing which is discount codes. Discount codes are ideal for the Ola taxi owners, as it increases the number of customers.
In addition, a discount does not mean free and customers have to spend some amount of money. This not only promotes a monetary practice among the Ola taxi users. But also allows the revenue generation to boost up on slow days.




Ola Cash Back is Equal to Ola Free Rides

Looking at it closely, the cashback scheme is almost the same as Ola free rides. But with one major benefit, which is the flow of the cash. As the customers riding under the cashback policy have to pay the driver with cash or card.
Therefore, before returning the cash the company is able to monitor the revenue. In addition, contrary to the Ola free rides the cashback policy returns a certain percentage of the paid cash. This is more like a win/win situation as the customer gets their cash back in the form of credit. While the company also generates revenue and increases the chance for another ride.
There are numerous marketing experts behind the offers given out by the Ola taxi service. So, each move directly increases the sales of the company. The Ola free rides are seen as a more destructive practice as it costs the company quite a bit of revenue.




While discount codes and cashback offers are more positive approaches from a company’s standpoint. Because they not only allow the customer to spend real money but also give them a reward for doing so. So, when the revenue stream begins to slow down, the company gives out discount Ola codes.
This practice increases the revenue stream for the week and allows the company to plan ahead. Ola cab is continuously seeking to deliver the best experience to its customers. For this purpose, they have to maintain a steady revenue for their company.